Knight Writer

Making our mark in the Chronicle of Higher Education

by Jason | October 1, 2009

For the first time in recent history, Lynn University is running ads with The Chronicle of Higher Education… ads I thought you might like to see. They nicely capture some of the things that makes Lynn so distinctive, not to mention some of the nice things our friends have been saying about us recently.

Why the Chronicle? Well, says our marketing director Carol Herz, the Chronicle is academe’s grey lady — a weekly publication that can safely claim to be on the table of every chancellor, president, dean and vice president at the country’s community colleges, public universities and, last but certainly not least, private colleges and universities. In short, it’s required reading for educators at the college level – as well as all those freshly minted PhDs on the job market (if you ever handle a copy, you’ll see what I mean. The classifieds section has got to be the envy of print publishing, whatever the industry!)

Ad that appeared in the Chronicle's annual "Diversity" issue.

Being within their pages puts us in good company. And it allows us to tell the adminstrators, professors and others who may be eyeing Lynn from afar, just what we’re all about.

"Making Our Mark" ad appearing now.

Of course, this isn’t the first time Lynn’s been in the Chron recently. The Washington,DC-based publication has written about “the voice of Lynn” (Joe Carey, in the College of International Communication), talked to our president and CIO Chris Boniforti for a piece on “When Generations Collide,” and ran several letters from our adminstrators and cabinet members, among other things.

But the only rival to our ad series in total impressions? Dr. Ted Curtis. Mr. Sports Management, as I like to call him (with apologies to the “Other Mr. SM”, Dr. Chad Barr), has been featured several times in the last three years in the Chronicle. This past March, it was his Yankees J-Term class that caught their attention. Before that, it was the sports management Final Four class.

But that’s enough about that. What I want to know is, what do you think of the ads?