Seeing PINK – here, there and everywhere
October is Breast Cancer Awareness Month, and it seems like the whole world has gone pink – from clothing to computers; cookware to cereal boxes; to, well, just about anything. No inanimate object is immune to turning pink these days. But now, football?
Have you seen the games lately? NFL football players and teams are sporting pink on towels, patches, jerseys, caps, fields, and anything else they can think of. Even the referees are sporting pink wristbands to go along with their requisite stripes, and sports announcers are wearing pink ribbons on their lapels. This “pink” breast cancer awareness campaign knows no boundaries. And I mean that in the nicest way possible, and from a marketing perspective it’s definitely a “touchdown.”
Speaking of pink – I mean breast cancer – last year, over 200 Lynn staffers and students volunteered and helped to raise over $350,000 for the American Cancer Society’s “Making Strides Against Breast Cancer” event. This year, the event is on Oct. 17 at Mizner Park, with our own Annie Weaver, student involvement coordinator, heading up the Volunteer Committee, and Chris Childers, our career center director, organizing the Lynn walking team, Lynn’s Knights Fighting Cancer. So, get in the pink and join them.
And though another American Cancer Society signature event – Relay for Life – is not until April, fundraisers and activities are held all year long leading up to the main event, starting this week and next with a Relay fundraiser at Uncle Julio’s Oct. 15 and the Kick Off event on campus Oct. 22 – when the “theme” will be revealed. I know what it is, but am not telling. You’ll just have to find out for yourself.