So, I don’t mean to boast by any means, but I must say that I do have the most interesting, exciting, and captivating job around. And if you thought I wasn’t lucky enough to actually enjoy what I do, I also work for the best, most interesting, and most generous team ever. Working in the Office of Marketing at Lynn, I know has just set me up for disappointment when I enter my next job. I have really landed myself a winning position in the Office of Marketing. What other team would send a graduate assistant to a three-day seminar in Miami?
I know, I know, I am a very fortunate Graduate Assistant, and believe me, I appreciate it! Laura and I left Thursday to arrive in Miami in time for registration. The introduction for the event was great, Laura and I did some networking, and then got to bed in time for a good night’s rest.

The Conference was hosted by the Public Relations Society of America. The first session I went to was ‘PR with the “King”‘ and the speaker, Amy Wagner, basically spoke about the Burger King commercials and what made Burger King change from being a failing burger joint, to a successful franchise. I found this very interesting, as it truly tied in to my International Advertising course I am taking with Dr. Grodzki. So, I recently did some research on Burger King, and really loved their advert: Whopper Freak out. If you haven’t seen it, it really is funny and worth a few minutes of your time.

The most interesting of the sessions was the “Social Media – it’s not web 2.0 or web 3.0 – It’s life” by Peter Shankman. I absolutely loved this speaker. He was so funny and entertaining. Shankman had so many really great points he touched on. Firstly, he gave us his rendition of ‘the future’, which was really something to think about. He then spoke about how the world has become so ‘me-centric’ and how success will come to you if you just ask yourself, ‘How can I help this person?’, rather than ‘how can this person help me?’ His last quote really resonated with me: Be the change you want to see.

Be the change you want to see. What a perfect world the world would be if we all did abide by this ever so simple quote, or life lesson. Well, I’ll start it off!

So, all in all the conference was a great success. What I learned the most was that Lynn University is truly strides ahead of everyone else in regards to social media. I’m not sure if you’ve noticed yet, but Lynn University has a few facebook pages. Actually there is a link from our blog launch page. Even these blogs are innovative! So, Kudos to Lynn University and a big thank you to the Marketing Department for sending me to such a phenomenal conference!

Laura and I taking notes and listening intently to speaker Amy Wagner from Burger King.